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Buy authentic Kashmiri Shawl sitting at your home

TC: What is the USP of ShopAtPlaces?

We sell authentic merchandise that is very tightly integrated with places. Be it Filigree jewelry from Orissa, Brass jewelry from Uttar Pradesh, Tussar silk stoles from Jharkhand, Chikankari apparel from Lucknow and so on and so forth. We make these hard to find products available to our customers and provide assurance of quality with a promise of best buy. Our idea of best buy is pretty simple, say, we have Chikankari apparel from Lucknow, we sell them at a price which is lower than the retail price in Lucknow itself. If we beat those markets where these products are manufactured, we automatically beat retail markets in all other cities.

This idea has never been executed in India ever. The closest peer that we have is FabIndia. However, we do not limit ourselves to handcrafted products only.

Another first in the Indian market is Free Customization for all our apparel. At present, the women who are shopping online, buy apparel and get it altered as per their requirements later on. We know that each woman is unique and what fits one doesn’t fit another. If we succeed in providing them customized apparel at no cost and if it fits them perfectly, we will surely have a loyal customer base.