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News

NOVEMBER, 2012

Follow your dream. Go places.

1. What is your startup about? An elevator pitch, please.

Shopatplaces delivers Authentic Products from Places Famous for them to the customer’s doorstep. Thus, our tagline – ‘Famous Products. Best Buys‘. Currently, our active categories include Accessories, Apparel, Bags and Fragrances. By the time we turn one (1 year from the date of our launch), we will have products from all states of India on our portal.

2. What is its value proposition and how is it different from competitors?

We have been true to our motto of ‘Shop At Places’. We have on our site those and only those products which are famous from a particular place. Be it Filigree jewelry from Orissa, Brass jewelry from Uttar Pradesh, Tussar silk stoles from Jharkhand, Chikankari apparel from Lucknow and so on and so forth. We make these difficult to find products available to our customers and provide assurance of quality with a promise of best buy. Our idea of best buy is pretty simple, say, we have Chikankari apparel from Lucknow, we will sell them at a price which is lower than the retail price in Lucknow itself. If we beat those markets where these products are manufactured, we automatically beat retail markets in all other cities.

This idea has never been executed in India ever. The closest peer that we have is FabIndia. However, we do not limit ourselves to handcrafted products only.

Startups.in
http://startups.in/blog/interviews/zuhaib-khan-shopatplaces/
Startups.in

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